1. Cart-to-cart total

We don’t charge for shipping or have hidden fees, but unfortunately other companies do. When beating a price, we beat their total price which includes their shipping, handling, and any other fees.

Keep in mind, their total cart price is likely higher than the price they show in their ads (which is why we don’t beat prices shown in Google search ads). If we can’t see the total price when we go to their site, we can’t beat it.

2. U.S.-based competitor

The lower price has to come from a company or practice based in the United States. This is because we only sell products that adhere to FDA regulations, whereas companies from other countries don’t. Plus, dealing with currency conversions can be messy and confusing.

3. Can’t combine with insurance

If you have vision insurance, we’ll happily compare your vision benefit with the price you want to us to beat and apply whichever is best for you.